Down north pizza
Down North Pizza is a mission-led for-profit restaurant on a quest for social change. By exclusively employing formerly incarcerated individuals and providing culinary career opportunities at a fair wage, they’re actively erasing employment barriers and fostering a more equitable workplace. Through initiatives like reduced housing, legal representation, and transportation support, they’re not just serving up delicious comfort food; they’re serving up hope and opportunity to those who need it most.
As a Marketing Specialist I’ve used a blend of strategic prowess and creative flair to play a pivotal role in elevating the brand's visibility and fostering meaningful partnerships within the community.
One notable achievement was our collaboration with the local social club, The Fitler Club, to produce an exclusive screening event. When their Hulu spot aired, and later during the release of their feature via Complex, we seized the opportunity to create an unforgettable experience for attendees. Through meticulous event planning and promotion, we not only celebrated their achievements but also strengthened our relationship with a valued partner, solidifying Down North Pizza's presence as a sought-after destination committed to social impact.
slangin pies & saving lives
For the brands one-year anniversary celebration, I spearheaded a collaboration with local company DTLR to amplify our reach and engage with a broader audience - this further established Down North Pizza as a cornerstone of the community. This collaboration not only showcased our commitment to supporting local businesses but also reinforced our brand's reputation for excellence and innovation.
Beyond these impactful partnerships, I've consistently sought out opportunities to make a profound and robust impact in every facet of our marketing efforts. Whether crafting compelling content, managing social media campaigns, or analyzing performance metrics, my dedication to excellence has been unwavering. Through strategic thinking and relentless execution, I've helped position Down North Pizza as a market leader and catalyst for positive change in their community.